Research Based Professional Formulas

 

 

 

 

 

 

Mission Statement


Vitex Nutrition is committed to helping people attain good health and to maintain good health throughout their lifetime. There are many factors in achieving the goal of good health; these include nutritious food, pure water, fresh clean air, adequate exercise, adequate and restful sleep, a stimulating work environment and a happy home life.

One must also be aware of the health robbing substances and activities such as smoking, excessive drinking, use of narcotics, sedentary lifestyle, excessive stress in the work and home environments, poor diet and exposure to pollution and toxic heavy metals and chemicals in the environment.

Good health can be summed up in the popular phrase: “Accentuate the Positive and Eliminate the Negative”. If we apply this simple, yet profound wisdom we will live long and healthy lives.
Vitex is focused mainly on the diet aspect of good health. While we realize that diet alone is not enough to guarantee lifelong good health, we also know that optimun health is not possible if the diet is lacking in essential nutrients.

Goals:

The goal of Vitex is threefold:

1. To educate consumers about essential nutrients and high quality sources of these products;

2. To correlate biochemical and medical facts where research and clinical practice has
established links;

3. To dispel myths wherever necessary: Even though foods and nutritional supplements form one of the essential factors for optimal and vibrant health, cynicism about the value of supplements persists within a large sector of the public. This cynicism results from simple ignorance of the facts, as well as from erroneous information and/or misleading claims regarding the use of nutritional supplements. Often, misinformation begins as an anecdotal report. Misinformed individuals may embellish this report and pass the embellished version on to nutritionally untrained friends and professionals as “fact”. Pretty soon, this “fact” has become folklore, embedded in custom through the grape vine, even if the initial report was completely wrong. It takes research and years of educational effort to re-establish the truth.

People at all levels of our society — eager novices, self-proclaimed experts, manufactures, retail
sales personnel, doctors and patients, take part in creating the credibility problem that results from disseminating misinformation. Some act with good intentions, but without accurate information, some simply repeat without thinking whatever they hear – and some systematically misinform for the sake of short-term gain.

It is vital to the well-being both of individuals concerned with their health and in the industry that supplies these individuals with the tools to do so, that we maintain factual representation of the benefits of nutritional supplements.

ABOUT:
The natural health supplement industry began over 80 years ago when food scientists and nutritionists began to realize that the quality of the food from our farms began to deteriorate. There are a number of factors responsible for this nutritional decline, but mainly the “modern” farming methods, which concentrated on yield per acre, and profit per acre produced such concepts as mono cropping where only one type of crop was produced, and with the use of fertilizers to force the growth of the crops, it became possible to eliminate the necessity of leaving half the land to “rest” for a year between crops. These “modern” farming practices produced very high yields per acre and therefore high profit for the farmers, food processors and others in the food chain. At the same time the processed food industry began to explode on to the marketplace and highly processed and refined “junk foods” with little nutritional value began to replace more traditional foods. Unfortunately, the nutritional quality of these foods declined year after year, and with the declining quality of the food, nutritional deficiency diseases began to increase in the population.

With deficiency diseases on the rise, scientists began to look very seriously at ways to counteract this growing epidemic. It was not politically possible to force constructive change on the huge and powerful agriculture industry, but it was possible to recommend “organic” foods to the small percentage of the population who were aware of the advantage and were willing to pay a premium price for these more nutritional foods.

As food science began to evolve and scientists began to discover more about the importance of vitamins, minerals and enzymes in human health, it soon became obvious that if one could “supplement” the diet with the vitamins and minerals that were lacking in the food, one could improve or restore their health or maintain their health throughout their lifetime. Scientists began to explore for ways to produce vitamins and minerals in commercial quantities and to determine the ideal level of nutritional supplements that would provide adequate amounts of these essential nutrients in order to maintain good health throughout one’s lifetime. One such study was the SONA study performed by senior researchers Dr. Chersaskin and Dr. Ringsdorf of the University of Alabama Medical School.

With the growing popularity of providing nutritional “supplements” to the market place, a new industry developed and many “self styled” nutritional experts began to appear and to offer their unique formulas promising miracle benefits to a gullible public. This resulted in thousands of products in the marketplace, with very little science to support them. In fact these questionable products often overshadowed valuable products which were based on real science. The vast majority of these products provide very little long term-benefit and the public is often left very confused as to which products might provide real and lasting benefit.

Vitex Nutrition sets a new standard in nutritional supplements.
Under the direction of Barrie Carlsen, an industry pioneer in the nutritional supplement industry, Vitex Nutrition Ltd. was formed to provide the public with Nutritional supplements based on published science, and long term experience. The goal is to provide nutritional products that will perform as expected, and to offer long-term benefit. Each Vitex product represents more than 35 years of practical experience in producing “state-of-the-art” products. From the latest research on the role of nutritional supplement in fighting deficiency diseases, to improving physical performance, to extending life expectancy, and to maintain optimal health throughout one’s lifetime; Vitex products provide the very best of science and technology to produce the world’s finest nutritional supplements. Vitex never will offer products not backed by science. We separate “the wheat from the chaff” for you. When you buy and use a Vitex product you will know that the product will work if used a directed.